DRIFT/Don Diablo, Block Universe, 2021, (interactive NFT, mixed reality, polyester,
light, AR)
Brands that live only within traditional boundaries of marketing miss out on opportunities for leadership
offered by the Metaverse.
Since the emergence of blockchain and other web3 technologies, the digital world
has grown exponentially and today brand leadership is impossible to envision without technological
dominance, no matter if the brand sells drinks, technology, luxury bags, perfumes
or cars.
At Metawaves we believe in the power of blockchain technology to change the way marketers connect their brands with consumers and opinion leaders. Its transparency, security, and decentralized nature allow brands to build edgy promotions and brand activations that stand out in the crowded marketplace.
NFT, which stands for "Non-Fungible Token", is a unique unit of data employing technology that allows digital content — from videos to songs to images — to become logged and authenticated on cryptocurrency blockchains. Digital and "phygital" art, new media art, software, and blockchain art all represent genres that take advantage of varying specific digital mediums. Work created through any digital medium, or even traditional mediums, can become an NFT. Already today NFTs allow brands to create digital content and share it conveniently with people whom they would like to seduce.
High-quality tech-driven content with superior production values has the power to intrigue influential consumers and draw them into the brand world.
At Metawaves we believe in the power of blockchain technology to change the way marketers connect their brands with consumers and opinion leaders. Its transparency, security, and decentralized nature allow brands to build edgy promotions and brand activations that stand out in the crowded marketplace.
NFT, which stands for "Non-Fungible Token", is a unique unit of data employing technology that allows digital content — from videos to songs to images — to become logged and authenticated on cryptocurrency blockchains. Digital and "phygital" art, new media art, software, and blockchain art all represent genres that take advantage of varying specific digital mediums. Work created through any digital medium, or even traditional mediums, can become an NFT. Already today NFTs allow brands to create digital content and share it conveniently with people whom they would like to seduce.
High-quality tech-driven content with superior production values has the power to intrigue influential consumers and draw them into the brand world.
Tomas Saraceno, Aerocene, 2015 - launch at White Sands Missile Range (NM, United
States)
The combined power of art and technology
at the service of brand causes, such as sustainability, represents a new paradigm shift in marketing.
We know inside out the three worlds: the world of brands and brand management, the world
of technology, and the world of creativity and contemporary art. Our core and extended teams
have bleeding edge knowledge and experience to allow brands to shine through mastering
both art and technology.
We help creators mint their work on an NFT marketplace, which includes platforms, such as OpenSea, SuperRare, Nifty Gateway, Foundation, and many others. We connect these creators or artists with high-quality aspirational brands to develop impactful promotions and communication assets.
We help brands become content creation machines. As a result of our unique digital content strategies, brands enjoy unprecedented presence and strength in social media.
We help creators mint their work on an NFT marketplace, which includes platforms, such as OpenSea, SuperRare, Nifty Gateway, Foundation, and many others. We connect these creators or artists with high-quality aspirational brands to develop impactful promotions and communication assets.
We help brands become content creation machines. As a result of our unique digital content strategies, brands enjoy unprecedented presence and strength in social media.
Tomas Saraceno, Aerocene, 2015 - launch at White Sands Missile Range (NM, United
States)
The blend of art and technology creates
a new frontier of new activations
for brands, especially using NFTs
Iskra Velitchkova, They are coming iii (detail), 2021
a new frontier of new activations
for brands, especially using NFTs
Iskra Velitchkova, They are coming iii (detail), 2021
Metawaves offers
very specific range
of tech-driven marketing services
very specific range
of tech-driven marketing services
Elaborating digital and tech-driven content brand strategy.We develop the overall approach for brands to using digital content, NFTs, blockchain and other cutting edge technologies all the way from research and conception to development, production, and execution.
Developing brand promotions based on NFTs.We imagine and implement both traditional and innovative promotional techniques using NFTs, such as “gift-with-purchase”, airdrops or gamification. We offer tools for managing and improving brand image through NFT-associated public relations, NFT minting and launch support.
Redefining product propositions with NFTs.We help brands augment their physical product offerings with NFT-based digital assets.
Creating PR and publicity stuns with the help of NFT-based art.We orchestrate collaborations with leading contemporary artists using technology, and organize access to brand-owned art objects through NFTs.
Making tech-driven content for social media.Social media is a key driver for brands in creating exposure for NFT-based projects with major platforms, such as Meta, Twitter, YouTube or TikTok, generating significant income streams for NFT creators who sell tokens and expand brand awareness. We help brands develop various types of digital content that encompass areas, such as long-form video series, elaborate regularly-updated blogs, artistic collaborations. The content could potentially develop its own revenue stream.
Metaverse presence strategy.We elaborate long-term Metaverse engagement strategy planning that takes into consideration in-platform integration, virtual venues establishments, AR/VR platforms and designer collaboration, 3D shops creation, virtual live events and immersive experiences.
Web3 adaptation.
We develop strategy for web3 related products considering smart contracts, blockchain protocols,
Tokenomics, DAO, and other Web3 instruments.
Berlin — Paris
Design Offices, Am bhf Westend 9-11, 14059
contact@meta-waves.io
contact@meta-waves.io